Entrepreneurship; Launching and Growing Brands
- How to configure a brand to win with its target markets
- Overcoming competitors be they large or small
- Salesforce configuration
- Marketing maximized
- Analytic targeting
- Defining success
- Leading a successful brand team
Marketing and Selling to Physicians
- Defining critical inflection points important to physicians
- Relevant positioning to unique physician disciplines
- Designing measures of success
Engaging China's Cosmetic Markets
- Evaluating possible success for skin care products in China
- Configuring a product launch structure
- Delivering successful engagement in China